Varity Corporation

1986

Varity Corporation was created from the remains of Massey-Ferguson Limited, a farm equipment company headquartered in  Toronto, Ontario. The new name and identity were derived from one of its former subsiduaries, Verity Plow. The "e" was changed to "a" to create a unique and registerable brand. Coincidently, the letters "VAR" matched the initials of its chairman, Victor A. Rice.

Real Estate Council of Ontario

1997

The Real Estate Council of Ontario (RECO) is a self-managed, not-for-profit corporation, responsible for regulating the real estate industry on behalf of the provincial government and protecting the public interest through a fair, safe and informed marketplace.

OLA Water System

1997

The OLA Drinking Water System was designed for use in developing countries. The system includes water filtration and packaging equipment as well as hand carts for neighbourhood delivery. The prototype plant was set up in Port au Prince, Haiti. The OLA name was created to resonate in Spanish (hola: a friendly greeting) and French (Eau la: sounding like "water there").

Ontario Motor Vehicles Industry Council

2002

OMVIC is the government-appointed regulator of motor vehicle sales in the province. Its mandate is to maintain a fair, safe and informed marketplace by protecting the rights of consumers, enhancing industry professionalism and ensuring fair, honest and open competition for registered motor vehicle dealers.2

Alliiance for Canadian Real Estate Education (ACRE)

2004

ACRE is a partnership of provincial and territorial real estate associations working together to develop and provide high-quality education materials for real estate professionals.2

Snyder Instruments

1998

Tony Snyder is a full-time secondary school teacher and weekend musician who builds high-quality musical instruments including classical guitars and violins.2

Aggregation Contract Furniture

1989

This manufacturer and supplier of public area furniture uses concrete as a major component in its product line. The sample box was designed and crafted by Paul Epp, an industrial designer and one of the company's founders.

Ontario Real Estate Association (OREA)

1980

OREA is a provincial organization representing more than 52,000 real estate professionals and 42 real estate boards. It is also designated as the provider of real estate education for the province through the OREA Real Estate College – a division of OREA.

Niagara Community College

FutureReady Campaign

2001

A fundraising campaign for Niagara College –a community college servicing the fast-growing hospitality and entertainment industry in the Niagara Region of Southern Ontario.

Canada Post / Poste Canada

1985

These pictographs were developed as a visual identifier for postal services provided under licence  in convenience stores and other retail outlets. They represent (clockwise) stamps, letter drop, parcels and fax or electronic media.

Developing Countries Farm Radio Network

1985

DCFRN is a media group founded in 1979 to support broadcasters in developing countries to strengthen small-scale farming and rural communities. Scripts are sent free of charge, in English and French, to partners around the world, where they are adapted to local conditions, translated into hundreds of languages, and broadcast to a potential audience of several hundred million people.

Incognito Research

2004

Incognito is a marketing research organization that employs mystery shoppers to measure the quality of retail services. Mystery shoppers pose as customers –  purchase products, ask questions or register complaints – and then provide detailed reports or feedback about their experiences.

Mennonite Economic Development Associates (MEDA)

1996

MEDA is a non-profit organization of members that uses the disciplines and structures of  business to create and implement innovative and sustainable solutions – like micro finance – to overcome poverty worldwide.2

Sail Parry Sound

2005

This small, but dedicated, non-profit sailing club on the shores of Lake Huron is dedicated to the Sound's sailing heritage by inviting the world's sailors to compete in local regattas. The club also promotes the sport by offering sail training for youth, seniors and persons with disabilities.

Mennonite Church USA

2000

Mennonites are a Christian faith group that began in Europe in the 16th century. Currently there are over 1.75 million members worldwide. Mennonite beliefs and practices emphasize faithfulness, adult baptism and peacemaking. Their name was derived from Menno Simons, an early Anabaptist leader.

Associated Mennonite Biblical Seminary

1989

AMBS is is an accredited Christian seminary in Elkhart, Indiana affiliated with the Mennonite Church. The symbol finds its origins in the Mennonite Anabaptist theology of the "priesthood of believers" and the notion that the church is a "people of the book". The three figures emerge from the open book (scriptures) as they proclaim in unison.

Reclaim Solutions Inc.

2010

This company provides a method for recovering and recycling production waste materials such as metal chips, turnings and filings. The end product is a puck-shaped briquet that can be reused as feedstock in the casting process.

PD Safex

2012

PD Safex is a unique exercise and assessment program designed specifically for persons with Parkinson's Disease. This clinically-proven regime slows the progression of PD symptoms and is more effective than traditional drug treatments. It will be provided by Certified Instructors through fitness clubs and licensed physiotherapy clinics.

Mensura Research

2008

Mensura is a consulting firm engaged in management process assessment and measurement. Some of the methods used are daily metrics, management-by-measurement, site assessments, communications ladders and establishing goals. It focuses on organizational structure and sustainable growth.

Zenn Motor Company

2009

Zenn is Canada's contribution to the brave new world of electric vehicles. I was surprised to see that their logo didn't reflect their leading edge technology. So I emailed a presentation to the CEO, Ian Clifford, outlining what I thought it should look like. Never heard back from him.

St. Jacobs Brand Proposal

2002

This quaint little village north of Waterloo, Ontario has become an international tourist attraction. It features local culture – particularly the Mennonite way of life – as well as events, theatre, historic buildings and specialty shops. I was asked to create an image that could be used to identify and promote the area. It was also to be featured on a line of branded merchandise. The proposal was not implemented.